The 5 smartest (and dumbest) growth tactics this week.
#1
This CEO lost everything for one LinkedIn joke
Tyler Denk is the CEO of Beehiiv.
His competitor Kit kept copying every feature he launched.
So Tyler added a fake job to his LinkedIn profile: Head of Product at Kit 😂
He wrote it’s an unpaid position and listed all the features Kit copied from Beehiiv as “his” launches. Everyone on X loved it. Perfect revenge.
But then something *bad* happened.
And no, Kit didn’t sue him or shame him - this was wayyyyy worse.
It’s a lesson every marketer needs to know. Because it could kill your distribution tomorrow without warning.
Here’s what happened.