5 marketing ideas worth stealing.This ✨ free article ✨ is sponsored by TLDR.If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these dail
Hard won lessons from 10+ years in marketingEvery marketer should be familiar with Wikipedia’s “List of Internet phenomena”. You can’t influence the internet if you don’t understand internet culture.Trust is the new moat. Vibe coding lets anyone ship an app in 3 hours. The only real separator betwee
5 marketing ideas you should steal this week.#1Anthropic is paying customers to throw meetups in their cityThe program is called Claude Community Ambassadors. The deal: You host local meetups, Anthropic covers all costs. They also send swag, give you monthly API credits, early access to new features
Watch now | FREE masterclass insideWhat a week!! 🎉IT’S OFFICIAL: Google acquired Wiz for $32 billion. I’ve been the Director of Growth Marketing at Wiz for 3.5 years now. When I joined, CISOs would ask “What’s Wiz..?” on sales calls. Today we’re a household name in cybersecurity and also the biggest
5 marketing ideas you should steal this week.Happy Monday!Every week I send you the 5 most interesting marketing moves I spotted in the wild. Quick real examples, the stuff you can steal tomorrow.Let’s go ↓#1Your CEO is not an influencer (please stop trying)McDonald’s CEO posted a video trying their
Best money you'll ever spend.This month’s ✨ free marketing idea ✨ is sponsored by StripoBuilding marketing emails takes forever: you’re either stuck with basic templates or waiting on a developer for custom designs or mechanics. Stripo is an email template builder that lets you design better emails
5 marketing ideas you should to steal this week.Today’s ✨ free article ✨ is sponsored by TLDR.If you’re trying to get in front of technical decision makers: TLDR is where they’re already paying attention.6M+ tech professionals subscribe across 12 newsletters (AI, DevOps, InfoSec, Marketing and more)
Your audience already knows when AI writes your stuff.They can’t always explain why it feels off. But something in their brain goes “nah” and they continue scrolling.You’ve done it yourself. You’ve read a LinkedIn post and thought “this is ChatGPT” before you even finished the second sentence.Now im
If you're doing marketing for a living, pay attention to this.This week’s ✨ free article ✨ is sponsored by TLDR.If you’re trying to get in front of technical decision makers: TLDR is where they’re already paying attention.6M+ tech professionals subscribe across 12 newsletters (AI, DevOps, InfoSec, M
No brand, no budget, no audience- just my brain.I was on stage last month doing a Q&A when someone asked:“If you had to start a new company from scratch today, how would you market it?”I gave my best shot. But the question stuck with me.I kept thinking about it on the flight home. Then the next day.
The 5 best marketing ideas I saw this week#1How the top 1% of marketers thinkLet’s play a game:You’re the CMO of Polymarket. You want to run subway ads in NYC. What do you do?Think about it for a second....Many marketers would:Google “best subway ad campaigns” for inspirationAsk the agency for specs
The 7-step playbook to get mentioned in ChatGPT, Claude, and Perplexity.Last week, I asked ChatGPT to recommend HR software for a UK company with 200 people.It gave me 5 names. HiBob was #1 on the list.I tried the same prompt 10 different ways. HiBob showed up every single time. Their biggest compet
Steal these savage growth ideas.✨ This free article is sponsored by Littlebird ✨Your best ideas are hiding in the apps you use every day.Littlebird runs in the background and remembers everything you see: it transcribes your meetings, tracks your docs, and builds a memory of your work automatically.
All thanks to a super-creative marketing idea.Someone stole my identity on Substack.They copied my name, my photo, and my bio. Then they started messaging my subscribers, pitching them “exclusive investment opportunities”.Every time I reported them, a new account popped up. I had no way to stop them
+ Your Super Bowl marketing cheat sheet (for $0) 🏈Hey, I’m Tom 👋 I live and breathe marketing so you don’t have to. Every Monday, I share the best growth tactics and viral opportunities I spotted this week.#1Moltbook made 200,000 people tweet about them. For free.You’ve seen a million Moltbook posts
Watch now (18 mins) | The #1 rule behind our craziest campaigns.👆 The clip above is a free preview. The full 20-minute masterclass is available to paid members of Marketing Ideas.Last month, I gave a talk at CyberMarketingCon Austin - and people keep asking me to share the recording. Here it is: 20
5 quick wins for you to try.Hey, I’m Tom 👋 I live and breathe marketing so you don’t have to. Every Monday, I share the best growth tactics and viral moves I spotted this week.#1Lovable just used Dropbox’s legendary growth hackRemember Dropbox Space Race? 👇In 2012, Dropbox let students vote for thei
The full Wiz playbook we built over 50+ giveaway campaignsI’ve posted hundreds of times on the Wiz LinkedIn page.And I’ve learned something that changed how I think about social media forever: Comments > Shares.Not by a little. By a lot.Everyone obsesses over shares because they “seem” more valuable
5 hot marketing tactics to steal.✨ This free article is sponsored by TLDR ✨ If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these dail
How to "fake" market leadership (until it's real)Jeff Bezos had a famous strategy in Amazon called “Get big fast“ 🏆The idea is simple: Scale before your competitors do, because the biggest player takes the whole market. So grow as fast as humanly possible. Raise money, burn cash, expand like crazy.
