Right now yours probably says "so-i-was-thinking-this-morning"Hey, Tom here 👋Last week was a strange week.A lot happened that marketers should know about. Here are the 5 biggest ↓#1ChatGPT stopped citing Reddit 📉Reddit used to be in 3.8% of everything ChatGPT cited. Last week it dropped to… 0.5% 🪦An
I asked a pro copywriter to build an ad in front of us (start to finish)Today’s post is written by a guest:SHLOMO GENCHIN is a Creative Director who makes ads for tech unicorns and shares everything he learns along the way. He’s also the creator of the course Boring Products, Fun Ads, loved by 500+
A sneaky little marketing ideaToday’s ✨ free marketing idea ✨ is sponsored by Coframe.Coframe is an AI platform that A/B tests your website nonstop. It writes new versions of your pages, and launches them as live experiments, without waiting on engineering.Replit used it to double (!) enterprise dem
The distribution tactics I use to get 300+ attendees, every time.You can spend 2-3 weeks building the best webinar of your life.But if the promotion plan is to post from the company’s LinkedIn page… only 15 people will show up. (A third of them will be your coworkers 🫣)Filling the room is really har
Steal the internet's favorite line.Gumloop spent its marketing budget on….street musicians.Max, the CEO, paid a street trumpet player outside their office to keep playing with a Gumloop sign. Then he did the same with more musicians, across the city, during a conference.The post got 2,300+ likes and
babe wake up, the URL goes in the post now.Last week, Mark Zuckerberg shared something on X and put the link in the comments, like most of us marketers do.The head of product replied:Everyone’s been avoiding a penalty that no longer exists… including the guy who runs Meta.On LinkedIn it’s even worse
7 quick wins that get 3x more visitors to book a callYour “book a demo” page is the highest-intent page on your website. The only people who get there already want to talk to you.So it’s the worst place to lose a visitor, and most companies lose them all the time with bad copy and bad structure.Whic
Steal the Google Docs template I built from the internal guides of top CMOs.Brand archetypes are so cringe.If you’ve ever sat through a voice & tone workshop, you know the drill:❌ 12 astrology cards asking if your brand is a “Lover” or an “Explorer”❌ People arguing over whether you’re a “Hero, but w
A free masterclass in marketing humor.Today’s ✨ free marketing idea ✨ is sponsored by AhrefsYou know that moment when someone asks “wHy Is TrAfFiC dOwN? “ and finding the answer will cost you a full day in spreadsheets? I hate that.Letaido, Ahrefs’ new AI tool, will change your life. You ask the ch
Tell your engineer to change "Loading..." to "Thinking..."Today’s ✨ free marketing idea ✨ is sponsored by LovartLovart is an AI design agent. You tell it what you’re launching, it reads your brand (colors, fonts, style), and it generates the ENTIRE asset kit: the launch banner, the LinkedIn carousel
You just need Nano Banana and these 15 prompts (copy & paste)👋 Hey, I’m Tom. Every week I share the marketing ideas, viral campaigns, and growth tactics I can’t stop thinking about with 94,000 marketers. For more: Newsletter | LinkedIn | Workshops | Most popular postsSubscribe nowPaid subscribers ge
A reporter on deadline won't fight to cover youToday’s ✨ free marketing idea ✨ is sponsored by FlyCode.If you run a subscription business or sell credits/tokens, some of your customers’ payments are failing every month. Most businesses just lose that revenue - but it’s recoverable!FlyCode plugs into
What to build, how to build it, and how to get people to use itI’m a little obsessed with building mini-tools.In 2022 I built the Viral Post Generator. It hit over a MILLION users in 24 hours 🤯, got covered by BuzzFeed and The Guardian, and sold within a week. Building it took weeks of no-code heada
3 trends will give you tons of reach right now (July 2026)Today’s ✨ free article ✨ is sponsored by Brew.Brew makes email easy. Describe what you want in plain English, and Brew builds the whole campaign, copy, design, automations, all on-brand. It learns your brand from your site, so every email loo
10 marketing jobs I now hand off to it instead of doing myselfI never write about new AI models.There’s a new “smartest model” every few weeks, the hype is insane, and then everyone goes back to working exactly the way they did before. So I skip them.But I’m not skipping Claude Fable 5.So what’s the
AI agents have credit cards → here's how to get paid.✨ Today’s free idea is sponsored by HubSpot ✨Picture this: A buyer opens ChatGPT and asks for a recommendation in your category. Your competitor’s name comes up. Yours doesn’t. And that buyer never makes it to your website. That’s happening right
[FREE] The exact ideas you can steal from each.Today’s ✨ special edition ✨ is sponsored by TLDR.If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 7 million tech professionals sub
28 practical tactics for marketers with no audience and no PR team.“Tom, your ideas are great, but I only have 400 followers. Is this even worth it?”I get this question all the time. And to be 100% honest, most of the “viral marketing” playbook (including a lot of mine) is built for people who alrea
A kid with a TikTok and no shame is going to take your job.Today’s ✨ free article ✨ is sponsored by Brew.Brew makes email easy. Describe what you want in plain English, and Brew builds the whole campaign, copy, design, automations, all on-brand. It learns your brand from your site, so every email lo
Copy-paste my LinkedIn DM strategy & templatesLinkedIn is kind of insane when you think about it. You can write to almost anyone alive (billion-dollar CEOs, famous authors, etc) and the message actually lands in their inbox.So it bugs me how badly most people use it.They all send a lame pitch and wo
