What to build, how to build it, and how to get people to use itI’m a little obsessed with building mini-tools.In 2022 I built the Viral Post Generator. It hit over a MILLION users in 24 hours 🤯, got covered by BuzzFeed and The Guardian, and sold within a week. Building it took weeks of no-code heada
3 trends will give you tons of reach right now (July 2026)Today’s ✨ free article ✨ is sponsored by Brew.Brew makes email easy. Describe what you want in plain English, and Brew builds the whole campaign, copy, design, automations, all on-brand. It learns your brand from your site, so every email loo
10 marketing jobs I now hand off to it instead of doing myselfI never write about new AI models.There’s a new “smartest model” every few weeks, the hype is insane, and then everyone goes back to working exactly the way they did before. So I skip them.But I’m not skipping Claude Fable 5.So what’s the
AI agents have credit cards → here's how to get paid.✨ Today’s free idea is sponsored by HubSpot ✨Picture this: A buyer opens ChatGPT and asks for a recommendation in your category. Your competitor’s name comes up. Yours doesn’t. And that buyer never makes it to your website. That’s happening right
[FREE] The exact ideas you can steal from each.Today’s ✨ special edition ✨ is sponsored by TLDR.If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 7 million tech professionals sub
28 practical tactics for marketers with no audience and no PR team.“Tom, your ideas are great, but I only have 400 followers. Is this even worth it?”I get this question all the time. And to be 100% honest, most of the “viral marketing” playbook (including a lot of mine) is built for people who alrea
A kid with a TikTok and no shame is going to take your job.Today’s ✨ free article ✨ is sponsored by Brew.Brew makes email easy. Describe what you want in plain English, and Brew builds the whole campaign, copy, design, automations, all on-brand. It learns your brand from your site, so every email lo
Copy-paste my LinkedIn DM strategy & templatesLinkedIn is kind of insane when you think about it. You can write to almost anyone alive (billion-dollar CEOs, famous authors, etc) and the message actually lands in their inbox.So it bugs me how badly most people use it.They all send a lame pitch and wo
A tiny positioning move that can make you the category leaderToday’s ✨ free marketing idea ✨ is sponsored by TLDR.If you need to reach tech people, you should know this: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 7 million
My private database of 300+ creators who take guests (and how to get invited)Hey guys, I won the GTM10 Award for Growth, and the organizers put me up on Times Square! For real, you are a big part of this. Thank you for reading every week and rooting for me - it means a lot 🫶Paid subscribers get a fr
A big collection of big mistakes (10+ years in the making)I dedicate my life to finding the best marketing ideas on planet Earth (and writing about them in this newsletter).Along the way, I also stumble onto the worst ones. I’ve been slowly collecting them for 10+ years. Today I’m releasing the full
[FREE] The $0 marketing playbook✨ Today’s free article is sponsored by Warmy ✨I talk to a lot of marketers who obsess over subject lines and copy, but their emails are landing in spam (and they have no idea). It’s such a waste.Warmy fixes email deliverability - it warms up your domain, monitors inbo
13 marketing plays to look more trustworthy (on a $0 budget)For decades, marketing had one cheat code: money.That was enough to win:Money to be seen. Attention, TV spots, billboards, magazines, conference booths, ads. The more you spent = the more “real” your brand felt.Money to be first. R&D, produ
I spent years putting 10% of my effort on the most important 90%Today’s free idea is sponsored by Brew.People are calling Brew the “Claude Design for email marketing” - and I think that’s 100% true.You describe what you want in plain English, and Brew builds the entire campaign: copy, design, automa
Everything I learned from 10 years next to the world's best salespeopleThe best salesperson I’ve ever worked with talked wayyyyyyyy less than you’d expect during calls.He’d ask one question → go quiet → let the prospect fill the silence. On repeat.He talked less than anyone, and closed 10x more than
Today’s ✨ free idea ✨ is sponsored by TLDR.Reaching developers and tech people isn’t easy. They ignore LinkedIn, skip past Google ads, and tune out most marketing.TLDR works because 7 million tech professionals actually WANT to read it (including me). You can sponsor any of their 12 specialized news
The Google Doc cheat sheet I'm using myself.A startup called Clicky launched their product last month -- and it’s one of my favorite launches of all time.Here’s how they did it ↓A few days before launch, they posted a sick teaser video on social. The video pointed everyone to a Luma event page where
5 wild marketing wins to know about today.Welcome to your Monday briefing!Here’s your dose of inspiration - 5 viral hits to know about today:#1Steal this gifting playbook (closed $60k+ deals)Delve sells SOC 2 compliance software (SOC 2 = the security audit every enterprise customer makes startups pa
An exciting new perk for paid subscribersI’m excited to announce a partnership with Base44: Starting today, all annual subscribers will get a free year of Base44 🎉For just $199/year, a paid subscription to my newsletter now includes Base44 for free (usually $240/year), not to mention an invite to th
5 hot marketing tactics to steal this week.Monday inspiration time!Here are 5 new marketing moves I can’t stop thinking about:#1Hiring a “really bad photographer”Iceland’s main airline just posted a real job opening looking for the WORST photographer alive.They want to prove that bad photos of Icela
