+ Your Super Bowl marketing cheat sheet (for $0) 🏈Hey, I’m Tom 👋 I live and breathe marketing so you don’t have to. Every Monday, I share the best growth tactics and viral opportunities I spotted this week.#1Moltbook made 200,000 people tweet about them. For free.You’ve seen a million Moltbook posts
The #1 rule behind our craziest campaigns.👆 The clip above is a free preview. The full 20-minute masterclass is available to paid members of Marketing Ideas.Last month, I gave a talk at CyberMarketingCon Austin - and people keep asking me to share the recording. Here it is: 20 practical minutes on h
5 quick wins for you to try.Hey, I’m Tom 👋 I live and breathe marketing so you don’t have to. Every Monday, I share the best growth tactics and viral moves I spotted this week.#1Lovable just used Dropbox’s legendary growth hackRemember Dropbox Space Race? 👇In 2012, Dropbox let students vote for thei
The playbook behind our 1,000+ comment posts.I’ve posted hundreds of times on the Wiz LinkedIn page.And I’ve learned something that changed how I think about social media forever: Comments > Shares.Not by a little. By a lot.Everyone obsesses over shares because they “seem” more valuable. But after a
5 hot marketing tactics to steal.✨ This free article is sponsored by TLDR ✨ If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these dail
How to "fake" market leadership (until it's real)Jeff Bezos had a famous strategy in Amazon called “Get big fast“ 🏆The idea is simple: Scale before your competitors do, because the biggest player takes the whole market. So grow as fast as humanly possible. Raise money, burn cash, expand like crazy.
Luck is what happens when you actually *try* weird marketing ideas.Welcome back to ✨ Tom’s Monday Update ✨ I spend my week obsessing over marketing so you don’t have to. Here are 5 things worth knowing right now:#1 How to be in the right place at the right timeLast week gave us two perfect examples
This month’s ✨ free article ✨ is sponsored by TLDR.If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these daily newsletters because the
5 trends going viral in marketing right now.#1Every major company is suddenly hiring “storytellers” at $400k salariesI wrote about Anthropic’s Anti-AI campaign a few weeks ago.They went from cringe “Move your work up to the Claude” posters to viral IRL popups by doing one thing: telling a better sto
Now it’s yours.In 2021, a startup hired me to consult on their marketing strategy.Before I arrived, they had done an “annual strategy workshop” with some fancy marketing agency (that cost them more than $10k). Five full days. Whiteboards. Hundreds of sticky notes on the wall.The office literally loo
+ amazing articles I found onlineHey everyone!This is a special issue of Marketing Ideas because, after writing 120+ articles without ever skipping a week, I’m taking a week off to spend some time with family & friends.Not gonna lie - it feels scary. But it’s absurdly energizing. ⚡️Grand Canyon West
How to fix your pitch (like an expert)I receive tons of cold DMs on LinkedIn every day. So I ran a little experiment:I sent this question to 20+ people who had just pitched me. Their responses were furiously bad:Every response made my brain hurt.People need to know what you ARE before they care what
Last-minute holiday marketing ideas to steal right nowHappy Monday!This is the last inspiration drop of 2025.Don’t worry, weekly emails continue every Thursday - and I’m really excited about the upcoming one. It’s a marketing idea I put tons of effort into. Don’t miss it :)In today’s newsletter: 5 h
This month’s ✨ free article ✨ is sponsored by TLDR.If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these daily newsletters because the
5 marketing stunts worth stealing right now.#1When your competitor gets acquired → do thisAdobe announced they’re acquiring Semrush for $2 billion.Most competitors in this situation would be jealous & remain quiet. Ahrefs (their biggest competitor) went absolutely nuclear:They launched a beautiful l
I used to HATE reading. Now I read 50+ marketing books per year.For years, I really wanted to be the type of person who reads marketing books.You know those people. The ones who drop book titles in meetings and it’s obvious they didn’t just read the summary. They actually sat down and read the damn
5 brilliant marketing stunts to know about todayHappy Monday!This week I found a billion-dollar confession, a sneaky way to hijack critics’ audiences, and a reminder that Spotify Wrapped is coming (and how you can steal their thunder).Let’s get into today’s inspiration drop ↓#1Fireflies AI admitted
The tactical playbook.Micro-influencers can do wonders for your brand.But finding them is hard. Getting them to say “yes” is even harder. ❌Agencies are expensive. Cold emails don’t work. DMs get ignored. The few who respond want $2,000 for a single post. Coordination is a pain in the a**.There’s a s
The best campaigns of the past 7 days.Today’s ✨ free inspiration drop ✨ is sponsored by Genway.You know that feeling right before launching a campaign when you’re not sure if the creative will actually land? I hate that.Genway fixes this - and it’s pretty wild how it works: their AI agents interview
Your marketing playbook for 2026Last week, I saw an ad that made me physically cringe 🫣A company called DoubleSpeed (backed by a16z) promises to “control thousands of social media accounts with AI” for bulk content creation.We’re living in that world now.I write a Substack newsletter and it competes
