Todayâs ⨠free idea ⨠is sponsored by TLDR.Reaching developers and tech people isnât easy. They ignore LinkedIn, skip past Google ads, and tune out most marketing.TLDR works because 7 million tech professionals actually WANT to read it (including me). You can sponsor any of their 12 specialized news
The Google Doc cheat sheet I'm using myself.A startup called Clicky launched their product last month -- and itâs one of my favorite launches of all time.Hereâs how they did it âA few days before launch, they posted a sick teaser video on social. The video pointed everyone to a Luma event page where
5 wild marketing wins to know about today.Welcome to your Monday briefing!Hereâs your dose of inspiration - 5 viral hits to know about today:#1Steal this gifting playbook (closed $60k+ deals)Delve sells SOC 2 compliance software (SOC 2 = the security audit every enterprise customer makes startups pa
An exciting new perk for paid subscribersIâm excited to announce a partnership with Base44: Starting today, all annual subscribers will get a free year of Base44 đFor just $199/year, a paid subscription to my newsletter now includes Base44 for free (usually $240/year), not to mention an invite to th
5 hot marketing tactics to steal this week.Monday inspiration time!Here are 5 new marketing moves I canât stop thinking about:#1Hiring a âreally bad photographerâIcelandâs main airline just posted a real job opening looking for the WORST photographer alive.They want to prove that bad photos of Icela
The #1 most important skill (by far) + how I've built mine over 10 yearsForbes named me to 30 Under 30 a few years back.Part of the tradition is being invited to a gala dinner with all the other honorees.The room was crazy: every founder, scientist, artist, and investor youâve read about. Dozens of
The best marketing ideas of the past 7 days.Todayâs ⨠free article ⨠is sponsored by TLDR.Reaching developers and tech people isnât easy. They ignore LinkedIn, skip past Google ads, and tune out most marketing.TLDR works because 6 million tech professionals actually WANT to read it (Iâm one of them)
The #1 psychology trick for marketing (that's rarely used)Iâm going to do a little magic trick. I donât know your name. I donât know your job title. Iâve never met you.But Iâm going to tell you exactly who you are in 13 sentences. And Iâm willing to bet youâll think I nailed it.Ready? đŞYou have a gr
Happy Monday! If your budget is small but your ideas are big - this one's for you. Here are 5 marketing ideas worth stealing this week. Letâs go â#1A $3,500 stunt filled a startupâs pipeline for 3 monthsLunos is an AI startup that automates accounting. Their pitch to CFOs: We tame the âwild westâ of
OpenAI just paid $100M+ for a podcast. Here's the $0 version.Every company should have a podcast and a newsletter. I know that sounds like a hot take from a newsletter writer, but the trend speaks for itself. In 2-3 years this will be as obvious as âyour company should have a websiteâ.Last week, Ope
How to make your next "official announcement" blow up in 2026Last week, a truck carrying 413,793 KitKat bars disappeared somewhere between Italy and Poland. Twelve tons of chocolate - gone.(I was home all week)By the way I got a new truck đKitKat posted an âOfficial Statementâ confirming the theft.
20 real questions from real marketers.⨠Todayâs free article is sponsored by TLDR â¨If you need to reach tech people, hereâs the thing: they donât see your ads. Ad blockers, LinkedIn fatigue, banner blindness - theyâve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to the
One word = 33M viewsLast week, United Airlines broke the internet with something called the âRelax Rowâ - three economy seats that can turn into a bed. Pretty cool.But thatâs not why it went extremely viral.Look at the first line:âThe entire row is alllllll yours.âNot âall yours.â Alllllll. One stre
How to hire unconventional marketers, where to find them, and how to make them say "yes".I sat through 100+ marketing interviews in the last 6 years.The ones who turned out to be superstars all had something in common: they made stuff on the internet. Side projects. Newsletters. Viral experiments. W
5 marketing ideas worth stealing.This ⨠free article ⨠is sponsored by TLDR.If you need to reach tech people, hereâs the thing: they donât see your ads. Ad blockers, LinkedIn fatigue, banner blindness - theyâve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these dail
Hard won lessons from 10+ years in marketingEvery marketer should be familiar with Wikipediaâs âList of Internet phenomenaâ. You canât influence the internet if you donât understand internet culture.Trust is the new moat. Vibe coding lets anyone ship an app in 3 hours. The only real separator betwee
5 marketing ideas you should steal this week.#1Anthropic is paying customers to throw meetups in their cityThe program is called Claude Community Ambassadors. The deal: You host local meetups, Anthropic covers all costs. They also send swag, give you monthly API credits, early access to new features
Watch now | FREE masterclass insideWhat a week!! đITâS OFFICIAL: Google acquired Wiz for $32 billion. Iâve been the Director of Growth Marketing at Wiz for 3.5 years now. When I joined, CISOs would ask âWhatâs Wiz..?â on sales calls. Today weâre a household name in cybersecurity and also the biggest
5 marketing ideas you should steal this week.Happy Monday!Every week I send you the 5 most interesting marketing moves I spotted in the wild. Quick real examples, the stuff you can steal tomorrow.Letâs go â#1Your CEO is not an influencer (please stop trying)McDonaldâs CEO posted a video trying their
Best money you'll ever spend.This monthâs ⨠free marketing idea ⨠is sponsored by StripoBuilding marketing emails takes forever: youâre either stuck with basic templates or waiting on a developer for custom designs or mechanics. Stripo is an email template builder that lets you design better emails
