50+ ways to reach customers without paying ZuckerbergIâve reviewed a lot of marketing strategies over the years, and most of them are the same: Google ads, Meta ads, LinkedIn ads, and some version of âcontentâ. Three of those are donations to trillion-dollar companies.So I made a list of every chann
The newest trick on social (200+ startups already use it)State Machines is a tiny AI startup with 1,100 followers on X.Their launch post got 5 million views đ¤ŻAnd theyâre not the only ones:Offloop: 2.6M viewsRunable: 2.4M viewsRene: 1.1M viewsCatch AI: 864K viewsCoworker: 791K viewsEvery one of them
Tell people who they are to convert them.Todayâs ⨠free marketing idea ⨠is sponsored by GumloopGumloop takes the marketing work you do every week, gives it to an AI agent, and you never do it again. The agent works inside the tools you already use. Itâs like ChatGPT, except youâre not locked into o
Introducing Tomâs Marketing Bundle đĽłHey friends,This summer I asked my favorite software companies to give my paid subscribers a free year of their product. All said yes. đStarting today, annual subscribers of Marketing Ideas get:1 year of Rewardful, affiliate management software ($990 value)1 year
brilliant social proof hacks (+examples)Todayâs ⨠free marketing idea ⨠is sponsored by enso800M+ people ask ChatGPT what to buy every week. ChatGPT sells ad slots in those answers now, and almost no marketer is buying them. I donât say this often, but if youâre going to try one new channel this yea
No launch, no website, no socials- just a very specific playbookA lot of you asked me how to get Instinct-level buzz for your own product.In case you missed it, Instinct is a personal AI assistant. You can text it and ask anything: it books the doctor, cancels your subscriptions, orders the grocerie
How to make AI fatigue your unfair advantageTodayâs ⨠free marketing idea ⨠is sponsored by ensoGrowth hacking is back, baby! And this time AI agents do the work.enso is a growth research lab. Their agents scan the platforms your buyers already use (Reddit, LinkedIn, Wikipedia, ChatGPT, Google) for
How to name anything and get the .COM (without paying $ millions)Iâve been secretly leading a double life.You may know me from this newsletter, or maybe from my job leading Growth at Wiz/Google. But what most people donât know is that I also have a passion project that I think about all the time.Sin
How to get people to switch to you (with just a free month)Todayâs ⨠free marketing idea ⨠is sponsored by AdKitAdKit lets you actually run your ads from Claude or ChatGPT (not just read the numbers) across Meta, Google, TikTok, LinkedIn and more. Tell it what youâre launching, or ask which keywords
9 practical marketing ideas that didn't exist a year agoI found a crazy job listing this week:Anthropic, the company behind Claude, is hiring someone to build the AI agents that run its own marketing and sales. It pays up to $405,000 a year, and itâs literally called âGTM Claude-ificationâ. đ¤ŻWeâre l
11 weird habits that make this newsletter so successfulToday, Iâm celebrating 100,000 subscribers to Marketing Ideas. đĽłThank you for being here. Iâm blown away.The first issue went out in August 2023, to a waitlist of about 700 people. Three years later, this is easily the best career decision Iâve
Right now yours probably says "so-i-was-thinking-this-morning"Hey, Tom here đLast week was a strange week.A lot happened that marketers should know about. Here are the 5 biggest â#1ChatGPT stopped citing Reddit đReddit used to be in 3.8% of everything ChatGPT cited. Last week it dropped to⌠0.5% đŞŚAn
I asked a pro copywriter to build an ad in front of us (start to finish)Todayâs post is written by a guest:SHLOMO GENCHIN is a Creative Director who makes ads for tech unicorns and shares everything he learns along the way. Heâs also the creator of the course Boring Products, Fun Ads, loved by 500+
A sneaky little marketing ideaTodayâs ⨠free marketing idea ⨠is sponsored by Coframe.Coframe is an AI platform that A/B tests your website nonstop. It writes new versions of your pages, and launches them as live experiments, without waiting on engineering.Replit used it to double (!) enterprise dem
The distribution tactics I use to get 300+ attendees, every time.You can spend 2-3 weeks building the best webinar of your life.But if the promotion plan is to post from the companyâs LinkedIn page⌠only 15 people will show up. (A third of them will be your coworkers đŤŁ)Filling the room is really har
Steal the internet's favorite line.Gumloop spent its marketing budget onâŚ.street musicians.Max, the CEO, paid a street trumpet player outside their office to keep playing with a Gumloop sign. Then he did the same with more musicians, across the city, during a conference.The post got 2,300+ likes and
babe wake up, the URL goes in the post now.Last week, Mark Zuckerberg shared something on X and put the link in the comments, like most of us marketers do.The head of product replied:Everyoneâs been avoiding a penalty that no longer exists⌠including the guy who runs Meta.On LinkedIn itâs even worse
7 quick wins that get 3x more visitors to book a callYour âbook a demoâ page is the highest-intent page on your website. The only people who get there already want to talk to you.So itâs the worst place to lose a visitor, and most companies lose them all the time with bad copy and bad structure.Whic
Steal the Google Docs template I built from the internal guides of top CMOs.Brand archetypes are so cringe.If youâve ever sat through a voice & tone workshop, you know the drill:â 12 astrology cards asking if your brand is a âLoverâ or an âExplorerââ People arguing over whether youâre a âHero, but w
If you paid me $10,000 to make your brand funny, here's what I'd do:Todayâs ⨠free marketing idea ⨠is sponsored by AhrefsYou know that moment when someone asks âwHy Is TrAfFiC dOwN? đŤŞâ and finding the answer will cost you a full day in spreadsheets? I hate that.Letaido, Ahrefsâ new AI tool, will ch
