This month’s ✨ free article ✨ is sponsored by TLDR.If you need to reach tech people, here’s the thing: they don’t see your ads. Ad blockers, LinkedIn fatigue, banner blindness - they’ve tuned it all out.But they read TLDR. 6 million tech professionals subscribe to these daily newsletters because the
5 marketing stunts worth stealing right now.#1When your competitor gets acquired → do thisAdobe announced they’re acquiring Semrush for $2 billion.Most competitors in this situation would be jealous & remain quiet. Ahrefs (their biggest competitor) went absolutely nuclear:They launched a beautiful l
I used to HATE reading. Now I read 50+ marketing books per year.For years, I really wanted to be the type of person who reads marketing books.You know those people. The ones who drop book titles in meetings and it’s obvious they didn’t just read the summary. They actually sat down and read the damn
5 brilliant marketing stunts to know about todayHappy Monday!This week I found a billion-dollar confession, a sneaky way to hijack critics’ audiences, and a reminder that Spotify Wrapped is coming (and how you can steal their thunder).Let’s get into today’s inspiration drop ↓#1Fireflies AI admitted
The tactical playbook.Micro-influencers can do wonders for your brand.But finding them is hard. Getting them to say “yes” is even harder. ❌Agencies are expensive. Cold emails don’t work. DMs get ignored. The few who respond want $2,000 for a single post. Coordination is a pain in the a**.There’s a s
The best campaigns of the past 7 days.Today’s ✨ free inspiration drop ✨ is sponsored by Genway.You know that feeling right before launching a campaign when you’re not sure if the creative will actually land? I hate that.Genway fixes this - and it’s pretty wild how it works: their AI agents interview
Your marketing playbook for 2026Last week, I saw an ad that made me physically cringe 🫣A company called DoubleSpeed (backed by a16z) promises to “control thousands of social media accounts with AI” for bulk content creation.We’re living in that world now.I write a Substack newsletter and it competes
The best marketing ideas of the past 7 days.Monday inspiration drop!Here are 5 marketing moves I can’t stop thinking about this week:#1 The LinkedIn notification loopholeA company called tl;dv just promoted every single employee to CEO.All 50+ people updated LinkedIn the same day.That’s 50+ “new job
The #1 rule that makes people share themThis month’s ✨ free marketing idea ✨ is sponsored by TLDR.Reaching developers and tech people through ads is tough. They ignore LinkedIn, skip past Google ads, and tune out most marketing.TLDR works because 6 million tech professionals actually WANT to read it
The 5 smartest (and dumbest) growth tactics this week.#1This CEO lost everything for one LinkedIn jokeTyler Denk is the CEO of Beehiiv. His competitor Kit kept copying every feature he launched.So Tyler added a fake job to his LinkedIn profile: Head of Product at Kit 😂He wrote it’s an unpaid positio
Here are the tools that *actually* work.I’m going to show you exactly how I spot trends before 99% of marketers.Not by doomscrolling LinkedIn every morning. Not with Google Alerts (those are useless now). And definitely not by reading 20 newsletters.I use 5 specific tools that can surface what’s act
5 viral moments every marketer must seeMonday briefing time!The internet’s turning against AI - and brands are making MILLIONS from it.Heineken, Polaroid, even Cadbury are ditching AI hype and positioning themselves as the “real” alternative. Half of Americans now say they’re more concerned than exc
Your best customers are quietly canceling (here's why)Last week, I got an email from Grammarly that said “26.7 million words analyzed”.HOLY SH*T. That’s like writing 300 novels.I stared at it for a second and thought “damn, I’m actually a writer…”And right then I realized: I’d never cancel Grammarly
The best marketing ideas from the past 7 days.Today’s ✨ free inspiration drop ✨ is sponsored by TLDR.Reaching developers and tech people through ads is tough. They ignore LinkedIn, skip past Google ads, and tune out most marketing.TLDR works because 6 million tech professionals actually WANT to read
The brilliant strategy used by Nespresso, HP, Nike and others.In 1900, there were only 3,000 cars in all of France. Michelin, a tire company, had a serious problem - not enough people were driving, which meant not enough tire sales. 🛞Their solution was... a restaurant guide.The Michelin brothers cre
Monday inspiration drop!Here are 5 marketing stunts that broke the internet this week:#1 Ramp stuck Kevin from The Office in a glass box in the middle of New York CityHe had to manually process 600,000 expense reports inside a glass box in Manhattan. (This is what Ramp automates)People walking by in
How one company became “cool” by doing these 3 movesThis month’s ✨ free marketing idea ✨ is sponsored by MAIA Digital. I know way too many marketing teams who know LinkedIn is important but can’t figure out how to make it actually work.MAIA Digital only does LinkedIn - literally nothing else. They’r
This week I found an AI fish tank going viral, physical gifts from OpenAI, and the smartest website footer I’ve seen all year.Let’s dive in.Subscribe now#1This company added “ask AI what it thinks about us” buttons to their websiteCheck out Youform’s website footer: Most companies would never do thi
9 creativity hacks that changed my entire careerI was the least creative person in every room.My coworkers would pitch brilliant ideas again and again while I sat there with nothing. They’d get lots of praise for their creativity, and I’d be their “biggest supporter”:I felt completely useless. When
5 marketing wins that broke the internet this weekMonday inspiration time!The biggest marketing wins this week came from brands doing things that shouldn’t work.OpenAI released some *very* unexpected ChatGPT ads. A fintech startup faked UFOs and got thanked for it. Some guy built 276K followers by r
