Designing product delighters people remember and share
Why moments like Spotify Wrapped get shared everywhere, and how products like Figma and Duolingo design small delightsContinue reading on UX Collective »
Your users don’t need training. They need scaffolding.
Get new users doing instead of learningContinue reading on UX Collective »
Why cleaner design slides aren’t the answer to getting your team to buy in
Information is cheap, but attention is expensive: why design presentations failContinue reading on UX Collective »
Lower the surprise: Applying The free energy principle to UX
Our brain is a prediction machine that can’t be stopped. No matter how hard we try, it will still build expectations.If you’re reading this, you’ve probably asked yourself the same question I always have: What exactly makes users subconsciously follow Color Psychology, Gestalt principles, and behavi
Perplexity and NotebookLM don’t use better AI—they use better intelligence flow architecture
What product designers can learn from how they design intelligence flows.Everyone thinks Perplexity and NotebookLM succeed because they use “better AI.”They don’t. They use the same models as everyone else.I spent three months deconstructing both — not just as a user, but as an architect. I mapped w
So your AI wants a personality
Emerging personality patterns that drive differentiation in AI productsIn 1966, MIT’s Joseph Weizenbaum created ELIZA, a conversational AI that mimicked a Rogerian therapist using simple pattern matching. Despite its limited design, many users felt understood and emotionally “seen,” attributing empa
Developers aren’t the enemy
Don’t demonize those that can help you provide more accessible content.Continue reading on UX Collective »
Why feature roadmaps don’t work for early-stage startups
The comfort and the cost of knowing what’s next.An example of a feature-based roadmapImagine this scenario:You are working with a passionate founder. They want to build a product which they are super sure of; they have their pitch deck ready, investors are lined up, and they want to hit market in si
New navigation paradigms, ChatGPT talks too much, AI coding tools
Weekly curated resources for designers — thinkers and makers.“To navigate is to read the world in order to move through it, whether it means scanning a crowd to find a familiar face, deciphering the logic of a bookstore’s layout, or following the stars at sea. This ability has always been mediated b
Sustainable growth flowchart
The intersection of business strategy and UX.The Intersection of Business Strategy and User Experience — By Lismayasari AnnisyahSustainable growth = strategy × UX: ‘Build fast’ doesn’t mean rushing the final product, it’s about rapidly testing ideas with cheap prototypes and experiments. But don’t c