Hey, Tom here 👋
Last week was a strange week.
A lot happened that marketers should know about. Here are the 5 biggest ↓
#1
ChatGPT stopped citing Reddit 📉
Reddit used to be in 3.8% of everything ChatGPT cited.
Last week it dropped to… 0.5% 🪦
An 86% collapse in one week.
What happened: ChatGPT changed how it searches. It now looks at official websites first. So when someone asks “how much does Notion cost” → it quotes Notion’s pricing page instead of a Reddit thread about Notion.
→ Your own website just became the #1 thing that gets quoted.
So make sure you have these 3 pages:
💰 A pricing page with real numbers. ChatGPT can’t quote “Contact us”.
🥊 A “[you] vs [competitor]” page. Buyers ask AI to compare constantly. It quotes whoever wrote one :)
🌀 An FAQ that answers each question in the first sentence. Use your customers’ words.
Reddit is still cited when a real employee, with a real name, answers questions in big threads. That gets into AI chatbots now. Anonymous/fake accounts don’t.
Full AEO playbook here (with the 7 steps that took HiBob from 17% to 51% of AI mentions).
#2
You can now choose what your LinkedIn post’s URL says 🌐
LinkedIn builds every post’s URL from your first line of text. If your hook is “so I was thinking this morning” and that’s your post’s address forever.
There’s a way to override it and set the URL yourself.
Most LinkedIn users have no idea it exists.
Why change the URL at all? 🤨
LinkedIn ranks well in Google, AI answers read Google, and the URL is one of the things machines look at when deciding what a page is about. Small signal, but you control it now.
It’s free to change and takes 3 seconds per post. Here’s exactly how ↓