State Machines is a tiny AI startup with 1,100 followers on X.
Their launch post got 5 million views 🤯
And they’re not the only ones:
Every one of them posted from a VERY small account.
Surprisingly - all these views are 100% real, from real people (0% bots).
So what’s the magic trick? 🪄
Let’s say you’re launching a new partnership, a new feature, or your company out of stealth, and you want to announce it on your X account.
But your account is small, so the post gets a handful of likes and looks embarrassing.
How do you launch with barely any followers? đź‘€
Most marketers fix it with paid ads: they pay X to “boost” the post.
But it’s a bad deal:
đźš« Ads are (very) expensive.
đźš« Virality stops when your budget does.
🚫 Your post gets an “Ad” label, and people skip ads.
đźš« A lot of people never see it at all because of ad blockers.
All the startups above did something else, and I bet you haven’t seen it before.
The better idea is this 👇