I’ve posted hundreds of times on the Wiz LinkedIn page.
And I’ve learned something that changed how I think about social media forever: Comments > Shares.
Not by a little. By a lot.
Everyone obsesses over shares because they “seem” more valuable.
But after analyzing hundreds of my posts, I can promise you this: Tons of comments = tons of impressions, reach, and new followers. Tons of shares = nothing.
LinkedIn’s algorithm rewards conversation, not distribution.
So we optimize for comments. 📊
And the easiest way to get thousands of comments?
Two words: Free stuff.
I’m not exaggerating when I say giveaways are the #1 social growth lever we have at Wiz. Our ugly sweater post got 1,017 comments. Our halloween post hit 602 comments. Pink unicorn socks challenge: 174 comments.
And it’s not just “nice to have” followers…
When someone wins, we DM them a form to collect their prize. That form has a checkbox: “Wiz sales reps can reach out to me”
They check it ☑ → we call them → $ Millions in pipeline (from socks).
Most marketers run giveaways once, get mediocre results, and never try again.
We’ve run 50+ giveaways at Wiz. I know exactly what works and what doesn’t.
This is 100% the best playbook you can find.
In this article:
💬 How to get people excited to comment (announcing a giveaway is not enough)
🎁 What to give away (with examples)
🏆 How to pick winners without killing engagement
📦 What to put in the box when you ship it
🔄 How to run giveaways without looking desperate
📸 How to get winners to post about you